BRANDING & MARKETING
HRS provides comprehensive branding, communications, and marketing support for the Golden Anti-Racism Collective, a small grassroots social justice organization in Golden, CO. Over three months, HRS has grown GAC's mailing list by 47%.
COMMUNICATIONS & OPERATIONS
One Good Turn hired HRS in 2018 to manage both admin/fundraising and program-related areas of the organization. In the past 18 months, we launched a new website; increased fundraising revenue by 148%; established new org partnerships; expanded the Board; increased active donors by 238%; created a fundraising pitch deck and annual report; and organized program activities including international medical relief trips and educational curriculum development.
MissionCleanWater hired HRS in May 2020 to build buzz for their 30 Days for Clean Water fundraising event. During the month of July, the Founder of MCW ran 30 miles a day for 30 days with the goal of raising $30,000.00 for a clean water system for a community in rural Uganda. HRS lead publicity efforts and successfully placed articles in Buzzfeed, Authority Magazine, ThriveGlobal, MyCentralJersey, Medium, and other local and national outlets.
MARKETING AND COMMUNICATION
Golden United is a small community organization based in Golden, CO. The entirely volunteer-run organization hired HRS to streamline their marketing, communication, and outreach. We stepped in and re-imagined the Golden United brand, giving them a new, modern look and feel to take them into 2020. HRS created marketing materials, revamped messaging, expanded GU's newsletter and social media audience, and helped transition the org into a new era of tech-savvy community organizing and advocacy.
The El Paso Museum of Art (EPMA) needed help creating a strategic plan following the hire of a new ED. In collaboration with other team members, I helped interview 60+ stakeholders to identify key organizational goals; facilitated a planning retreat to establish Strategic Goals, Objectives, Tactics, Timelines, Required Resources, and Metrics; consolidated input, and drafted a strategic plan and timeline with specific steps to capitalize on opportunities, avoid threats, and achieve EPMA's 3-year goals.
BRANDING & PARTNERSHIPS
When I first began working with the Austin Music Awards in 2016, the show had existed for decades yet lacked brand recognition, even in the tight-knit Austin music community. Our small team of musicians, creatives, fundraisers, and event planners took the award show from $30k in total ticket sales and sponsorships to $270k in 2017 and $300k in 2018. In order to do this, we re-imagined not only the award show itself but the entire AMA brand to better represent the changing soul of the city. This multi-year process involved establishing partnerships with brands like Tito’s Handmade Vodka and KUTX “the Austin Music Experience”; increasing event attendance from ~400 to ~2,000; restructuring the music poll process to increase participation rates by 80%; and partnering with SXSW to produce an official AMA Showcase at Auditorium Shores (the largest free venue at SXSW with attendance of approximately 20,000).
EVENT DESIGN & MANAGEMENT
St. Stephen’s (SSES) annual fundraising event had reached a level of complexity and intricacy that was negatively impacting revenue. In 2018, I joined a dedicated team of volunteers and school staff to redesign, simplify, and streamline the event. I focused on increasing awareness, ticket, and sponsorship sales by implementing a cohesive digital marketing strategy, as well as managing vendor relations and the day-of-event. Our efforts resulted in a 110% increase in fundraising revenue ($184,000 in 2017 to $386,000 in 2018) and a 13% increase in event attendance from the previous year.
Amplify Austin is a 24-hour period of charitable giving where hundreds of nonprofits in the Austin area compete with each other for donations that are all processed through the Amplify Austin online giving portal. Amplify Austin provides the online donor platform and the day-of organization of the giving period, but each nonprofit is in charge of making themselves heard through the noise - a difficult task when hundreds of organizations are all clamoring for the same dollars. In 2017, I collaborated with other fundraisers & copywriters to provide campaign management services for a variety of clients. We worked to define overall strategy, identify key target audiences/communities, test messaging, provide web, email, and social media copywriting, and manage campaign implementation. Our efforts successfully raised $150,000 in 24 hours.
Trinity Episcopal has long had a history of successful fundraising events but, in 2018, recognized weaknesses in their digital strategy leading up to their annual gala. I worked alongside the Trinity team of staff and volunteers to identify and address digital weaknesses in ticket purchasing & web design; implement a cohesive auction marketing strategy; develop sponsor levels, drive sales, & ensure fulfillment; and manage the day-of-event logistics. As a result of our efforts, fundraising revenue increased by 57% from $458,000 in 2017 to $720,000 in 2018. We also laid the groundwork for digital strategy for future fundraising events and campaigns.