The Catch-22 Nonprofit Marketing Budget
For many nonprofits, the marketing budget, or lack thereof, is a bit of a catch-22. An organization can’t grow without a sustained marketing effort (and corresponding budget), but at the same time many NGOs can’t afford the tools and people to enable this growth. So, what to do?
Step one in making the most of a limited nonprofit marketing budget is taking advantage of the assets you already have. Fortunately for nonprofit marketing managers and development coordinators, some of the most valuable assets are already right at your fingertips: your contact, member, and donor lists. Leverage your email lists to send newsletters that don’t just ask for donations, but also keep your supporters engaged and informed about news, pressing issues, and developments in your area of service.
Step two, further streamline your process, and cut down on the manpower and money required to implement your email marketing strategy, with automated marketing campaigns. If you and your team put in a little legwork at the beginning to set up the right automated messages to be sent at the right time, you can save yourselves time, energy, and cash in the long run. You can easily set up automated messages after memberships are renewed, donations are made, or even after users check out specific campaigns on your nonprofit’s website. By sending the right message at the right time, you can increase your engagement and your donations.
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